The Three Paths to Becoming a CMO with Heather Zynczak

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Heather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight.

On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public company, brand vs. demand, understanding your career path, the three paths to becoming a CMO, the power of having a user conference, and more.

For more on this episode: https://www.drift.com/blog/three-path...

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