Скачать или смотреть One Color Change Saved a Brand

One tiny design change saved Heinz from a massive counterfeiting problem in Turkey!
Heinz was losing market share because hundreds of cheap knockoffs were flooding the market, confusing customers everywhere.
But here's the genius move - Heinz noticed that while their original ketchup had a specific red shade, all the fake versions had slightly different red colors.
So instead of fighting counterfeiters legally, they made one brilliant change: they switched their white label border to red and matched it exactly with their ketchup color!
This simple visual trick made it instantly obvious which bottles were real and which were fake.
The result? Over 500 restaurants that were unknowingly serving fake ketchup immediately switched back to the original Heinz. Sometimes the smartest business solutions aren't the most expensive ones - they're the most creative ones.
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