3 Damansara Mall : From Bustling Hub to Dead Mall? - Petaling Jaya Malaysia

3 Damansara Mall, formerly known as Tropicana City Mall, has been a notable landmark in Damansara, Selangor, since its opening in June 2009. The mall was initially developed to cater to the growing suburban population, offering a mix of retail, dining, and entertainment options. Over the years, it became a popular destination for families and young professionals, thanks to its strategic location and diverse tenant mix.

In its early years, 3 Damansara Mall thrived, attracting a steady stream of visitors. The mall housed a variety of well-known brands, a supermarket, and a cinema operated by Golden Screen Cinemas (GSC). The cinema, in particular, became a beloved spot for moviegoers, contributing significantly to the mall’s foot traffic.

However, the mall’s fortunes began to change in the mid-2010s. The rise of e-commerce and the proliferation of new shopping malls in the Klang Valley region intensified competition. Shoppers increasingly turned to online platforms for convenience and better deals, leading to a gradual decline in foot traffic at 3 Damansara Mall. The COVID-19 pandemic further exacerbated these challenges, as lockdowns and social distancing measures severely impacted retail businesses.

By 2024, the decline of 3 Damansara Mall had become evident. The closure of GSC’s cinema in March 2024 marked a significant blow to the mall’s appeal12. The cinema had been a key attraction, and its shutdown underscored the broader struggles faced by the mall. The rise of streaming services like Netflix and Disney+ had already diminished the allure of traditional cinemas, and the pandemic’s lingering effects only hastened their decline1.

Additionally, the mall struggled to retain tenants, with several prominent stores closing down or relocating to more vibrant shopping centers. The lack of foot traffic and the economic challenges posed by the pandemic made it difficult for businesses to sustain operations at 3 Damansara Mall. Efforts to revitalize the mall through promotional events and tenant mix adjustments yielded limited success.

In summary, 3 Damansara Mall’s history is a tale of initial success followed by a gradual decline. The combination of increased competition, changing consumer habits, and the impact of the COVID-19 pandemic culminated in a challenging year for the mall in 2024. The closure of key attractions like GSC’s cinema highlighted the broader issues facing traditional retail spaces in an increasingly digital world


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