The Power of Culture in Business and Branding with Dr. Marcus Collins

Описание к видео The Power of Culture in Business and Branding with Dr. Marcus Collins

Dr. Marcus Collins, an award-winning marketer, professor, and the Chief Strategy Officer at Wieden+Kennedy New York, talks about the history and prominence of culture and its ability to influence collective behavior in his new book “For The Culture: The Power Behind What We Buy, What We Do, And Who We Want to Be.”

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