Dr. Marcus Collins Talks Beyonce's BeyHive & Branding As A Case Study With RISING Artists | Part I

Brand and culture expert, professor and best-selling author Dr. Marcus Collins stopped by the TIDAL RISING Artist Summit to drop some gems on the importance of developing your brand as an artist. From the Ramones x Fruit of the Loom to uncovering the Beyhive, this mult-part series breaks down how some of the most successful artists harness the power of brand to facilitate community.

Sign up for TIDAL RISING to be invited to future webinars: https://tidal.com/artist-submission.

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Go behind the scenes with your favorite artists.
Watch TIDAL Originals: http://tidal.com/originals
Read more in TIDAL Magazine: http://tidal.com/magazine