15 Game-Changing Quotes by Rory Sutherland You NEED to Hear

Introduction to Rory Sutherland's Insights
Rory Sutherland is a British advertising executive and author of Alchemy: The Power of Ideas That Don’t Make Sense. In this video, I’ll share 15 impactful quotes from Rory that challenge traditional business thinking and dive into the psychology behind decision-making, branding, and creativity. Whether you're a marketer or just interested in improving your approach to business, these ideas can transform your perspective.

Top Rory Sutherland Quotes:

"A flower is a weed with an advertising budget."
"Build a great business, and you’ll stand a fair chance of building a great brand."
"Business decisions are often driven by the desire not to get blamed or fired."
"In many decisions, the conscious mind is merely a bystander."
"There are irrational solutions to problems waiting to be discovered."
And more… (You can dive deeper into the full list of quotes by watching the video!)

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Timestamps

0:00 Introduction
0:22 Quote 15: A Flower is a Weed
0:30 Quote 14: Build a Great Business
0:44 Quote 13: Avoid Blame, Avoid Progress
1:00 Quote 12: Conscious Mind Explains Actions
1:20 Quote 11: Science, Logic, and Irrationality
1:41 Quote 10: Safer to Be Illogical
1:59 Quote 9: The Opposite of a Good Idea
2:14 Quote 8: Do Things Differently
2:24 Quote 7: Be Good at Two Things
2:36 Quote 6: Collect Triggers of Delight
2:43 Quote 5: A Rich Man Has Enough
2:52 Quote 4: Problems of Perception
3:09 Quote 3: Irrational Leaders
3:21 Quote 2: Irrational Threats
3:31 Quote 1: We Value Meaning