EPISODE 2: STORY OF STARTING KOYO (CLOTHING BRAND)

A realistic breakdown of running a clothing brand as a young adult & origin stories!

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0:00 - intro
1:20 - how i came across KOYO
1:36 - what does KOYO mean?
2:03 - why fashion?
3:15 - lulusar business model
3:41 - filling gap in market
4:04 - KOYO origin story
5:02 - why do basics work so well?
6:53 - KOYO on SHARK TANK??
8:17 - KOYO average return rates
8:50 - any shift in design philosophy
9:11 - story of LULUSAR
10:12 - experimenting print styles
11:40 - how to finesse the end product
12:28 - catering to a niche
13:43 - which department plays the most important role in KOYO?
15:21 - the NIKE example
15:57 - who's KOYO's target audience?
17:11 - VIRGIL ABLOH & OFF-WHITE BRAND impact
21:31 - SHOPHIVE sponsorship video
22:10 - helping the Pakistani sports community
23:54 - some brands don't pay models?
26:14 - Abroad vs. Pakistani business mindset
27:54 - logistical clothing advice
31:32 - how do you stay motivated in such a competitive market?
33:14 - traits to have post - business success
35:15 - KOYO revenue streams
37:01 - what type of printing do you prefer?
39:39 - advice to young entrepreneurs
41:06 - EPISODE 2 WRAP UP