The Power of Raw and Honest Storytelling in MedComms

Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

This webinar features two presenters from Same but Different: Ceridwen Hughes shares hands-on experiences and personal insights, while Sally Stringer delves into the history and psychology of storytelling. Learn about how an unstructured approach fosters novel insights and discover how scene-based imagery enhances adult narratives, making them not only attractive but also evoking curiosity. Film clips and examples will illustrate the power of raw storytelling, creating a captivating session on the art and science of compelling healthcare professional and patient accounts. And we answer questions from the audience.

It should be of interest to anyone who is working in and around MedComms, or who is wanting to join the business.

Recorded 20 March 2024 as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Ceridwen's LinkedIn page is at   / ceridwenhughes  

Sally's LinkedIn page is at   / sally-stringer-25a624a  

Find out more about Same but Different at https://www.samebutdifferentcic.org.uk/

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We are building a library of free webcasts and other video content for the global MedComms Community and others at https://networkpharma.tv and we'd welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at https://medcommsnetworking.com]