STP Marketing Explained (Segmentation, Targeting & Positioning Examples)

Learn what the STP marketing model is with segmentation, targeting & positioning examples and as brand case study.

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By the end of this video you'll understand the STP marketing model and how it attracts new customers through segmentation, targeting and positioning,

First we'll answer the question "What Is STP Marketing" with the three step model of segmentation, targeting & positioning.


Next you'll learn the benefits of the STP Marketing Model as well as the STP marketing steps framework to execute the process.

Finally, we'll look at an STP marketing case study with an example from the Tesla brand.


0:00 STP Marketing Explained (Segmentation, Targeting & Positioning Examples)
1:24 What Is STP Marketing?
3:09 Benefits of STP Marketing
3:31 Higher Relevnace To Buyers
4:04 Lower Marketing Costs
4:47 Other Benefits
5:48 Step #1: Segmentation
6:59 Step #2: Targeting
8:13 Step #3: Positioning
9:00 STP Example: TESLA

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