They Built the Most Valuable Samosa Brand in India

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00:00 Intro
04:26 How Samosa Party started
10:27 How Samosa Party got it's name
11:25 From B2B to B2C
18:58 Expanding the brand
30:12 Diksha joining as a co-founder
33:03 Samosa Party during the pandemic
44:54 Expanding to different cities
50:47 Outro

Amit Nanwani and Diksha Pande started Samosa Party in 2017, with an aim to provide a hygienic yet authentic alternative to India’s favourite snack.

Before starting Samosa Party, Amit was a developer at INTEL, and while working here, he started Samosa Party as a side hustle. His initial plan was to start a catering business for corporate events, and while Samosa was one of the items they were selling at this time, they weren’t the sole focus.

Diksha on the other hand had spent her corporate career in the F&B industry from the Oberoi Group to Pizza Hut to Chai Point, and this is where she learnt skills that would help her in future as a second co-founder of Samosa Party.

She joined Amit full-time in January 2020.

With Samosa Party, the co-founders want to create a differentiated experience for the urban millennial customers who value convenience, hygiene, and quality even if they have to pay extra.
And today, Samosa Party is selling 35,000 Samosas every single day across 50 locations in 5 cities.

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