Top 10 Most Popular Jewellery brands in India 2021

“Jewellery more than an asset or a symbol of social status, is an emotion”, says my grandmother. And hence, there is a demand for quality and trust-worthy jewelry brands and outlets in India.

According to reports, “Out of the 52 percent worldwide jewellery consumption, the majority happens in India”. Gold forms the major consumption with regard to jewelry consumption in India- South -37%, West-32%, North-18% and East-13%.

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Some of the reasons for the boom in consumption and the rise of Jewellery Industry in India are as follows-

Jewellery especially gold, is not only an asset or status symbol but a medium to express individuality.
According to Export and Import Bank of India, the growth of the industry is due to the high jewellery export to Europe and U.S as well as domestic demand.
Change in lifestyle
An overall increase in the affordability of jewellery among Indian middleclass consumers.
Introduction of certifications and hallmarking.
Large variety of designs and selections arising from an availability of skilled artisans with expertise in diamond cutting, jewellery making and designing.
Marketing strategies by different brands through advertisements which emotionally appeal to the viewer.
The ever- increasing gold demands for marriages and other Indian ceremonies and rituals.
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