How to Track Campaigns in Google Analytics

With campaign tracking in Google Analytics 4 (GA4), you can see exactly which marketing channels drive the most value for your business! In this video, you’ll learn how to set up and use campaign tags (also known as UTM tags and UTM parameters) to track the performance of your inbound links—whether from emails, social ads, or other sources. With the right tagging strategy, you’ll be able to tell what’s working and what’s not, helping you make informed decisions to boost your results.

You’ll start by exploring the acquisition reports in GA4, where you can view your traffic by session source and medium, then learn how to customize these dimensions by adding campaign names. You’ll also get a hands-on look at Google’s Campaign URL Builder, making it easy to create tagged URLs that track each link driving traffic to your site. By applying these steps, you’ll transform your GA4 reports, making it simple to analyze campaign performance and fine-tune your strategy. Let's master GA4 campaign tracking!

YOUR EXTRA RESOURCES:
○ Link Google Ads and Google Analytics:    • How To Link Google Ads To Google Anal...  
○ Manual campaign report:    • New Google Analytics 4 Manual Campaig...  
○ Google Analytics course: https://www.lovesdata.com/courses/goo...
○ Google Analytics tutorial series:    • Google Analytics Tutorial Series  

JUMP TO A TOPIC:
00:00 Overview of tracking campaigns
00:47 Acquisition reports
03:31 Creating campaign tagged URLs
08:04 Next steps

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