How To Find Your Ideal Customer - James Sinclair

The fruits are the last thing to grow on a tree... remember that.

Most businesses have what I call their 'most customer', once you've found them you can pick of the fruits, our 'ideal customers'. You need both to grow and scale a business.

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James Sinclair set up his first business while he was still at school. Years later, that same business is now one of the largest entertainments businesses in the UK, with hundreds of staff and a multi-million pound turnover.

Having achieved success at a young age, James soon found himself in demand as a business speaker, with dozens of requests for help, support and advice from business owners, keen to understand how James had transformed himself from teenage party entertainer, into a hugely respected business owner.

Watch James' story everyday here:
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