Behind the Business: Product Development, Managing Expectations, and Simply Taking Action

The journey of developing a new energy drink or any product doesn't come without it's highs or lows. From our initial tastings and surprises with certain ingredients to managing expectations and the hurdles of product development. We recount adventures with luggage, saltine stories, and the pivotal decision to stick with natural sweeteners. Reflecting on the parallels between business and sports, we emphasize the importance of adhering to values and taking action amidst uncertainty. Join us for an insightful exploration of Underdog Energy!

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Visit our website to shop clothing and our performance drink, Underdog Energy.

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