Скачать или смотреть The Engineering Problem That's Only Getting Worse | Weekly Roundup

Welcome to 'Change by Design,' where we spotlight engineering transformation. Your host, Chad Jackson, features leaders who share their journeys and actionable insights on leadership. This podcast aims to provide inspiration and lessons to help you become a catalyst for progress, fostering effective teamwork and developing successful leaders for the next generation of leaders.

What does it really take to close the gap between hardware and software development—and who's going to step up to solve it? In this episode of Change by Design, Chad Jackson and Josh Corman explore why no major PLM or ALM vendor has truly unified hardware and software development, and what happens if they don't. They also break down the latest Life Cycle Insights research on model-based initiative adoption, discuss key insights from a recent conversation with Anandan Brangaramu of The Shift Group on applying MBSE to software-focused automotive work, and unpack why even organizations reporting high success may not be realizing the full vision of their model-based initiatives. Plus, they explore how change agents can turn resistance into a catalyst—not a roadblock.

🔑 KEY TAKEAWAYS:
The PLM/ALM Gap: Why no major software vendor has truly integrated hardware and software development—and why that's causing costly late-stage problems for engineering organizations
AI as Middleware: How AI is emerging as a bridge between disconnected enterprise systems, and what that commoditization threat means for traditional PLM/ALM providers
MBSE for Software: How Anandan Brangaramu of The Shift Group is applying model-based systems engineering principles purely on the software side of automotive supplier work
Research Findings: MBD/MBE leads initiative pursuit at 58%, Digital Engineering at 57%, and MBSE at 48%—signaling strong momentum across model-based approaches
The Success Paradox: Why organizations can report high initiative success while still relying on 2D drawings—and what that reveals about normalized expectations
Change Agents & Resistance: Why resistance doesn't go away with a change agent—but having one dramatically increases success rates, and why making resistance acceptable is a cultural imperative

👇 CHAPTERS:
0:00 – Introduction & Winter Olympics Engineering Tangent
4:00 – The PLM/ALM Gap: Why Hardware & Software Development Remain Disconnected
10:00 – AI as Middleware: The Threat to Traditional Engineering Software Vendors
16:00 – Listener Spotlight: MBSE Applied to Automotive Software at The Shift Group
22:00 – The Hardware/Software Boundary in Automotive Supplier Work
27:00 – Model-Based Initiative Adoption: Breaking Down the Research Numbers
33:00 – The Success Paradox: High Scores, Low Vision Realization
39:00 – MBD/MBE Research Preview: Three Reports Coming Soon
46:00 – Change Agents, Resistance, and the Culture of Productive Pushback
52:00 – Call for Guests: MBD/MBE Practitioners Wanted

🔗 LINKS MENTIONED:
Lifecycle Insights: https://www.lifecycleinsights.com/

📌 ABOUT CHANGE BY DESIGN:
Change by Design shines a light on engineering transformation—helping organizations navigate complexity, minimize risk, and maximize value in their digital transformation journeys. Hosted by Chad Jackson, Chief Analyst & CEO of Lifecycle Insights.
Subscribe to the Podcast: https://change-by-design.podbean.com/

🌐 CONNECT WITH US:
Website: https://www.lifecycleinsights.com
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