How HL Display improved the on-shelf messaging and visibility of GSK’s toothpaste brand, Paradontax

Pharmaceutical company GSK wanted to improve the impact of their toothpaste brand, Paradontax. Find out how HL Display partnered with Tobii to bring eye tracking insights to their in-store messaging and design.

Read the whole story here:
https://www.tobii.com/resource-center...
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
LINKS & RESOURCES
👉 Consumer Research Software: https://www.tobii.com/products/softwa...
👉 Improving package design for Unilever: Improving package design for Unilever
👉 Contact Tobii: https://www.tobii.com/contact
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
CONNECT WITH US ON SOCIAL MEDIA
LinkedIn:   / tobii  
X (formerly Twitter):   / tobiitechnology  
Facebook:   / tobiiab  
Instagram:   / lifeattobii  
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
ABOUT TOBII
We are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future.

https://www.tobii.com/