54. Picking Your Coffee Shop Location

SUMMARY:


In this episode of The Coffee Experts Club Podcast, we dive into one of the most critical decisions for any coffee business: selecting the right location. Whether you're dreaming of opening your first shop or expanding to a new site, our hosts share valuable insights on what to look for—and what to avoid.


We discuss common pitfalls, like choosing a spot with poor visibility, heavy traffic, or challenging ingress and egress. Learn from real-world examples of locations that seemed promising but ended up being traffic nightmares, causing lost customers and missed opportunities. We also explore unconventional approaches, such as revamping underutilized spaces in shopping centers or partnering with local property owners to secure high-traffic, low-cost sites.


Our hosts emphasize the importance of understanding traffic patterns, demographic studies, and your target customer’s daily habits. Whether it’s being near schools, sports fields, or key intersections, this episode is packed with tips to ensure your coffee shop thrives by being in the right place at the right time. Tune in and make sure your next location is a winner!


 


Minute by Minute:


0:00 Introduction


2:41 Think about traffic


12:51 A bit of magic in deciding a location


17:21 Do you know your avatar?


25:04 Have a list to work from when building your coffee shop