What You Need to Know About Account Based Marketing (ABM)

Account Based Marketing (ABM) is a highly effective digital marketing strategy. It can shorten sales cycles for B2B businesses, while generating revenue through hyper targeting tactics.

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins MarTech Lead, Javier Gonell to discuss why every B2B business should invest in this strategy.

The discussion explores key topics including:

Actionable steps to get started with your own ABM strategy
Why making custom content for ABM is important
The positive impact this strategy can have on your sales and marketing

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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.

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Key moments:

00:00 - 00:45 Introduction to the episode
00:46 - 02:37 What is Account Based Marketing?
02:38 - 04:05 What are the benefits of ABM as a strategy?
04:06 - 05:15 The value of data
05:16 - 06:22 What does ABM consist of?
06:23 - 10:00 The starting points of ABM
10:01 - 11:15 How to implement it
11:16 - 11:54 Technology that can be used for ABM
11:54 - 13:57 Tailoring the right content for personas
13:58 - 17:13 Best channels to deploy campaigns
17:14 - 19:15 How do websites and insights fit into ABM?
19:16 - 21:02 Scoring and segmentation within ABM
21:03 - 23:17 Marketing and Sales collaboration
23:18 - 25:16 How long does it take to set up?
25:17 - 30:00 How will ABM positively impact on businesses?
30:01 - 31:30 Who should you get to help implement ABM?
31:31 - 32:50 Summary of key points
32:51 - 34:42 Episode close
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About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.

Get in touch:
💻 Visit our website ➞ https://bit.ly/3HbHnVA
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

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