Taking a Data Driven, Shopper-Centric Approach to Net Revenue Management

Revenue Management is critical to the success of every FMCG organization.

Fortunately, these organizations now have access to a lot of data points, both internal and external, that can aid with Revenue Management. By applying disciplined analytics that predict shopper behavior and combining that with competitor data, CPG companies can optimize the product availability to maximize revenue growth and profit.

For organizations to pursue an effective brand portfolio pricing, knowledge of shoppers’ willingness-to-pay (or WTP) and competitor’s pricing in various regions, channels or segments is crucial. Price pack architecture is a critical area in which big data tools that combine internal, retailer, and shopper data can reveal highly specific and detailed insights.

In this recorded webcast, Thorogood Data and Analytics consultants Akalya Muthanandam and Preksha Punwani cover an overview of the five facets of revenue management and then dive deep into Willingness to Pay and Shopper Insights.