Driving Revenue Growth Management

For more consumer goods focused data & analytics solutions, visit our Perspectives hub: https://www.thorogood.com/perspective...

Consumers are opting for different products, switching to new brands, and buying through alternate channels at unprecedented rates. Consumer Goods Organizations must adapt their Revenue Growth Management strategies to respond to and get ahead of the volatile and dynamic market landscape. Analytics has a role to play, and provides a massive advantage, in this space.

Revenue management is critical to the success of your organization. Effectively leveraging your data assets to support reporting and advanced analytics initiatives to drive analyses focused on various levers including promotions, pricing and assortment is a key priority for organizations. Data Science and Machine Learning aid in offering greater visibility to underlying trends and surfacing insights that help establish a competitive advantage.