EBE2020 - Situationalization - Personalization on Steroids: How you can even inspire unknown users

Ralph Hünermann, Founder & CEO at ODOSCOPE

Online shops often know less than 20% of their users at first sight. There are various reasons for this: A first-time visit, cookie settings or script blockers amongst others. So traditional data-based personalization efforts become increasingly difficult and inefficient. But how can online shops still display relevant products at first sight? By individually addressing the user in all shopping situations. This method is called Situationalization. By analyzing web analytics data, it can be shown that users are interested in different content dependent on their current situation. Through Situationalization companies can use available situational data to optimize digital touchpoints by displaying relevant content to every user, even to unknown ones. Online shops using this method increase their revenue by 20% and more.