Profit from the Start: Wedding Opportunities for the Farmer Florist

Fran Parrish, owner of Heirloom Soul Florals, gives her sage advice on working with wedding customers. She shares her extensive experience as a farmer florist growing on two properties. She emphasizes weddings as highly profitable ventures compared to other flower sales outlets, attributing them to funding her expansion and property purchase. Parrish offers three wedding floral options: full-service, à la carte, and bulk buckets, each with varying commitment levels and profitability. She compares the time, investment, communication needs, physical strain, and monetary returns for each option, stressing the importance of understanding these factors in decision-making. Parrish outlines the processes for both full-service and à la carte weddings, from initial inquiry to setup and teardown, providing insights into the behind-the-scenes tasks like inventory management and logistics. Overall, her presentation offers practical advice and insights for farmer florists considering entering the wedding floral market.