Living With Purpose & Building A Movement With Athletic Brewing CEO & Co-Founder - Bill Shufelt

Bill Shufelt, co-founder and CEO of Athletic Brewing, shares his journey from quitting a successful hedge fund career to betting on himself and transforming the non-alcoholic beer industry. We discuss how Bill's personal decision to stop drinking evolved into a mission-driven business that's changing social norms and consumer habits. Discover the challenges of launching in an untapped market, the innovative strategies behind Athletic Brewing's success, and how aligning business with personal values is driving the rapid rise of the non-alcoholic movement. #personaldevelopment #nonalcoholic #noalcohol #brand #brandbuilding #branding #selfimprovement #selfdevelopment

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Timestamps:
00:00 Life Before Athletic Brewing
00:54 The Journey of Quitting Alcohol
06:30 The Birth of Athletic Brewing
09:01 Building a Business Plan
13:45 Quitting Job & Full Time on AB
17:56 The Advantage of Being an Outsider
23:28 Recognizing Potential
28:16 Building Brand with D2C
36:05 Not Anti Alcohol
41:56 Making NA Cool
44:40 Personal Wellness and Meditation Practices
48:23 The Impact of Energy on Parenting
50:38 Universe Conspiring in Our Favor
51:55 The Future of Athletic Brewing