Скачать или смотреть Best JAPANESE STREET FOOD Spots in SENDAI MORNING MARKET

Book a food tour with byFood in Sendai: https://bit.ly/4ejjDML

On the hunt for local Sendai street food like zunda (ずんだ - edamame paste sweets) and gyutan (牛タン - beef tongue), Shizuka Anderson visits Sendai Asaichi Morning Market (仙台朝市), near Sendai Station. Contrary to its name, the Sendai morning market is open through the afternoon and early evening, offering hot and delicious Japanese street foods and warm hospitality to visitors. Filled with local mom and pop shops, Sendai Asaichi is known for tasty treats, from savory treats made with their regional Sendai miso to unexpected beef tongue dishes.

Shizuka also learns about a local “God of Fortune,” Sendai Shiro (仙台 四郎), and visits the temple where he is enshrined. Legend has it that Sendai Shiro was a kind man with an intellectual disability, who was always smiling. All of the shops where he was warmly welcomed prospered, so he was considered a good luck charm by the businesses in the area. Their prosperity is a testament to the value of kindness and hospitality, and today Sendai Shiro’s image can be seen in many restaurants in the area.

While coastal areas of Sendai suffered extensive damage from the 3/11/11 Tohoku earthquake and tsunami, the warm hospitality and friendliness of the local people is leading the city towards recovery.

FEATURED LOCATIONS & SENDAI STREET FOODS

Zunda Saryo - Sendai Station 3F
-- Zunda Shake

Hanagasa Dango Honpo (花笠だんご本舗)
-- Inarizushi
-- Zunda dango

Miuraya (みうらや)
-- Sendai miso karaage (fried chicken)
-- Deep-fried nanban renkon (lotus root)

Clis Road Shopping Street

Mitakisan Fudoin Temple

Abekamabokoten Main Store (阿部蒲鉾店 本店)
-- Hyotan-age

Hamaya (濱屋)
-- Gyutan ball

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ABOUT BYFOOD:

ByFood is Japan’s one-stop platform for foodie travelers. Here, visitors can book food experiences (food tours, cooking classes, dining experiences, tastings), place restaurant reservations without Japanese, and learn about Japanese food culture and places to eat in different regions of Japan.

ByFood strives to make Japanese food culture accessible to anyone, removing the language barrier, and accommodating dietary needs. And if your perfect food experience isn’t available on our platform, the VIP Gourmet Concierge will create one that is custom-made for you.

Best of all, for every experience that’s booked on byFood, 10 school meals will be donated to children in need through the Food for Happiness program.

Book a food experience on https://www.byfood.com

🎬CREDITS:
HOST » Shizuka Anderson
DIRECTOR » David Woo
VIDEO EDITOR » Edvin Mulalic
LINE PRODUCER » Rika Hoffman
PRODUCER » Serkan Toso