How to Establish a DAM Governance Operating Model to Meet the Needs of All Stakeholders & All Users

Why bother to put in place a Governance Operating Model, and why is it seen as one of the most crucial components of the DAM workflow?

Governance is a critical element in any DAM workflow to drive consistency and to ensure that the platform you design meets the growing needs and expectations of all users. It also ensures that the content is being utilized to the full.

Charlotte Brown, Director of Digital Asset Management at Clinique shares why and how to establish a workable Governance Operating Model and the benefits for all stakeholders. She highlights insights into the main points to consider including:
- Designing a Governance Operating Model with a DAM Librarian support team
- Ensuring the content has consistent and accurate metadata
- Making sure that it follows a file naming convention and that all users understand it
- Maintaining the importance of usage rights at the time content is uploaded and published to the DAM

Charlotte also shares the successful onboarding of a new agency to help with the governance model process.

Speaker:
Charlotte Brown, Clinique

Recorded for DAM Industry Week 2023