ICTforAg 2024: Virtual Day - Krishi Updates: Digital Agriculture Model

ICTforAg 2024: Virtual Day
Session: Krishi Updates: Digital Agriculture Model
Speaker: Hitul Awasthi, CEO, Krishi Updates

Adequate, timely and region specific information is an important input for sustainable and profitable agriculture. Krishi Updates is providing digital extension services to the farmers, facilitating communication and outreach activities and organising need-based trainings. Information sources are very vast, and farmers are unable to segregate the information that is most suitable for them. Krishi Updates aims to fill this void by providing region-specific and research backed information to the farmers. The present study revealed that majority of farmers were satisfied with the present model of information dissemination by Krishi Updates and found posting content on social media (Facebook, Youtube and LinkedIn), followed by sharing in community of practice (CoP) as a most effective and suitable method of information dissemination.