新世代重回新村, 走出未来 | 洪顺忠 Chili Ang Soon Chong | TEDxPetalingStreet

对烘焙创业青年洪顺忠而言，新村不只是历史产物，更不只是周末小旅行的好去处，而是蕴藏着无限宝藏且充满契机的地方。

感恩于孕育自己成长的这片土地，身为仁加隆新村新一代的洪顺忠，与几位志同道合的友人组成了 “仁加隆 gín-á” 小队。

他们希望通过整合新村的在地资源，拉近老一辈与新一代的距离，进而在传统产业中注入新元素，以期推动新村发展，并带领着新村与时俱进。

To baking entrepreneur Chili Ang, Chinese new villages are not merely a historical artifact nor popular weekend day trip destinations, but a place full of cultural treasures and opportunities.

As part of the younger generation who grew up at Jenjarom new village, Ang formed the “Jenjarom gín-á” team with several like-minded friends out of appreciation for the place which nurtured them.

By integrating local resources and injecting new elements into traditional industries, they hope to promote growth and development in the new village and enable it to keep up with the times - which, hopefully, will close the generation gap between the older and younger residents of the village.

#TEDx #TEDxPetalingStreet #TEDx茨廠街 #TEDx茨厂街 #Reset2022 #啟2022 #启2022 #洪顺忠 #洪順忠 #ChiliAng #Speakers2022 洪顺忠，烘焙创业青年。成长于仁嘉隆幸福村一个手工鸡蛋糕飘香的家庭中，他凭借品牌营销的背景和参与圆梦工场创业大赛的经历，致力于和姐姐一起把妈妈的传统手艺发扬光大。同时，他也通过链接在地人，在仁嘉隆新村里探索地方创生和社区营造的可能，积极推动新村经济转型，从传统中再创新价值！

Chili Ang Soon Chong is a baking entrepreneur who grew up amidst the wafting fragrance of his family's bakery in Jenjarom, where they make kuih bahulu. Leveraging on his background in brand marketing and experience participating in the Dream Factory Startup Contest, Ang strives to carry forward his mother’s traditional baking craftsmanship with his sister. At the same time, he also engages in placemaking and community building at Jenjarom, hoping to steer the new village towards an economic transformation that creates value from tradition. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx