How To Diagnose Your Client's Problems

Einstein believed that how well you define a problem determines how well you solve it.

I think a similar conclusion can be made about selling clients…

The person that can best define the problem, is assumed to be the best person to solve it.

Think about it…

If you’re the person that can help your client understand things like…

… what’s keeping them from getting more customer activity online
… what to expect from digital marketing
… how their website or reviews is slowing their lead flow
… how they are not targeting the right people

Then, they’ll assume you know how to fix it.

Show the client what’s wrong. Dig. Ask them what hurts. Dig. Figure out what they want instead. Clarify. Paint a new picture of what’s possible.

Then, walk them through the proposal and smile all the way to the bank.

If you want to get better at defining the problem, I have a client interview form that I use while asking clients questions that help me dig for the right pain points.

To have a copy of the client interview form, just follow the steps below:

Step 1: DM me on Facebook or Instagram via https://dmwithmike.com/dmme
Step 2: Mention “Initial Discussion” in your message and I’ll get it to you right away!

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