What is the Cookieless Future? Changes in Website Tracking Pt. 1 | Episode 6 | Merkle

Описание к видео What is the Cookieless Future? Changes in Website Tracking Pt. 1 | Episode 6 | Merkle

Watch the full episode here: https://www2.merkleinc.com/l/47252/20...

The marketing industry has been buzzing lately about the “cookieless future”, or the deprecation of the third-party cookie. But what does that actually mean for advertisers? In the first episode of this two-part series, Andreah and Gaia sat down with Ilon Weeldreyer to better understand what the cookieless future is, the reasons behind it, and how it will change the ways advertisers can use cookies moving forward.

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