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QUALITY MADE IN JAPAN. The name SHOEI has long been synonymous with “premium” in the motorcycle helmet market—A credential that hundreds of passionate men and women wear with great pride in our two Japanese factories. The evolution and production of our world-class helmet line is a meticulous process that combines the very latest in technology with consumer feedback, modern testing practices, advanced materials, and over 60 years of helmet building experience. Just like the very first SHOEI helmet built by our founder back in 1959, every SHOEI today is still handmade in Japan utilizing a sophisticated process that involves over 65 people for each and every helmet.