The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast]

Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode
1:12 What Are Negative Keywords?
1:37 3 Kinds of Search Terms to Negate
2:56 How Bad Should It Get First?
6:36 Types of Negatives To Add
8:20 Daily Scans
12:00 Setting Up Your Scan

🦡 Resources & Links

– Amazon CTR 101: Improve Your Amazon Click-Through Rate
https://www.adbadger.com/blog/amazon-...
– What Is The Best Way To Fix Low Sales For My Amazon PPC Campaign?
   • What Is The Best Way To Fix Low Sales...  
– Is Exact Match Always Best?
   • Is Exact Match Always Best? [PPC Den ...  
– What Are Amazon PPC Negative Keywords? The Complete Guide
https://www.adbadger.com/blog/amazon-...
– 8 Solutions To Fix An Amazon Campaign With Too Many Keywords
   • 8 Solutions To Fix An Amazon Campaign...  
– Why Amazon’s Search Query Performance Dashboard Is Awesome
   • Why Amazon’s Search Query Performance...  
– One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
   • One Keyword, 8 Tools. Accuracy for Se...  v

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-c...
– Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
– Subscribe to our newsletter: https://www.adbadger.com/newsletter/
– Look through all our show notes: https://www.adbadger.com/podcast​​​​​
– Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto