How Can I Improve My Conversion Rate For My Amazon PPC Campaign? [The PPC Den Podcast]

Ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 - Intro
3:24 - Small talk
5:28 - Hot Amazon topic
7:25 - Search Query Performance Report
9:30 - What data insights does the report offer?
11:47 - Advertising Performance vs. Search Query Performance
13:15 - Strategy for product launches
15:25 - Keyword strategy
20:32 - Launching a special tea-coffee cup
22:53 - Process
24:54 - Analyzing 'badger blanket' conversion rate
31:56 - Trend analysis strategy
32:45 - Last tip

🦡 Resources & Links

How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
   • How do I Fix my Decreasing Conversion...  
How To Get Over 100% Conversion Rates With Sponsored Display Ads
   • How to Get Over 100% Conversion Rates...  
Increase Conversion Rates For Sponsored Brand Ads
   • Increase Conversion Rates for Sponsor...  
Cranking Up Conversion Rates
   • Cranking Up Conversion Rates[PPC Den ...  
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
   • The Complete Amazon Advertising Everg...  
How Do I Optimize My Amazon Campaign Structure?
   • How Do I Optimize My Amazon Campaign ...  
How Can I Best Use The Search Query Performance Report?
   • How Can I Best Use The Search Query P...  
How to do Keyword Research for Amazon PPC: Back to Basics
   • How to do Keyword Research for Amazon...  

🦡

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Frekey
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno