3-Tier Wine Symposium - 01 - Evolution of the Wholesale Channel, Innovation Driven by Demand

Over the last 25 years, the number of distributors serving the US market is less than half of what it was while the number of wineries has increased more than five-fold during the same period. Additionally, the number of retailer mergers have limited options making the wholesale channel one of the leading business issues facing the wine industry today. In the wake of all this, new route-to-market options are emerging, providing alternatives for smaller suppliers to get the attention and focus they need.

How much of an impact are they making? What other trends are emerging to serve the wholesale needs of fine wine producers?

This opening session will provide an overview of the evolution of the distribution network, what has changed and what we can expect the distributor landscape to look like in the near future.

Symposium Website: http://3tierwine.com
About Wine Industry Network: http://wineindustrynetwork.com/aboutu...