Campaign Tracking with UTM Parameters in Google Analytics 4

Manage and track your campaigns in one place: https://build.growthlearner.com/campa...

Free checklist to manage your UTM parameters and custom campaign URLs: https://build.growthlearner.com/free-...

Google’s Custom Campaign URL Builder Tool: https://ga-dev-tools.web.app/campaign...

Documentation on Custom Campaign URL medium/channel grouping UTM tracking parameter for Google Analytics 4: https://support.google.com/analytics/...

00:00 Intro
01:43 Overview of Tools to Build Custom Campaign URLs with UTM Parameters
02:27 Anatomy of Custom Campaign URLs with UTM Parameters
03:34 Adding UTM Parameters with Google’s Custom Campaign URL Builder Tool
07:12 Organizing Your Custom Campaign URLs
07:43 How Campaign Data Reports in Google Analytics 4
09:35 Creating Custom Campaigns Reporting for Left Navigation in GA4

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Learn how to leverage UTM parameters to track your campaigns with Google Analytics 4. Find campaign data in Google Analytics 4, which makes it easier to see tracking for specific events and conversions related to specific campaigns.

Understanding and utilizing UTM parameters is a key element of successful campaign tracking through Google Analytics 4. UTM parameters are tags that are added to URLs, allowing you to track how users interact with their website or app after clicking on a link from an email, advertisement, social media (Facebook, Twitter, Instagram, etc.), or some other digital marketing campaign.

By implementing the correct UTM parameters into your links, you can monitor the effectiveness of your campaigns in Google Analytics 4.

You can use a URL builder, such as those linked above, to take basic information about your campaign—including the source, medium, and name—and create a unique custom URL for tracking performance. This is done using UTM tracking parameters.

With a custom campaign URL builder, you can easily identify traffic sources from their UTM tracking parameters in Google Analytics. This data can then be used to gain valuable insights into the performance of each campaign. You can determine the most effective channels for engagement and conversions from your target audience.

With this insight, you can make data-driven decisions when creating future campaigns and strategies.

Learn more insights on measuring website traffic, analysis, and reporting: https://growthlearner.com