Скачать или смотреть #11. Stop Talking About Yourself: Make Your Customer the Hero of the Story

Most sales calls sound like this:
“Here’s who we are. Here’s what we do. Here’s why we’re great.”

And that’s exactly why deals stall.

In this video, Greg Ross, CEO & Founder of American Technology Partners (Ameritech), shares Mistake #11 from his Top 20 list of the biggest errors Ukrainian firms make when selling to U.S. customers.

The lesson is simple — but powerful:

👉 Your customer must be the main character of the story.

In this video, you’ll learn:

✅ Why most presentations position YOU as the hero (and why that hurts your sales)
✅ How to shift from “me, me, me” to a customer-centered narrative
✅ Why discovery conversations must be 50/50
✅ How to uncover your prospect’s real goals, challenges, and business impact
✅ How to position yourself as the supporting character in your customer’s success story

U.S. buyers don’t care about your services.
They care about their goals.
Their pressure.
Their revenue.
Their success.

When you make them the hero — and you play the guide — everything changes.

📌 Part of the series: Top 20 Mistakes Ukrainian Firms Make When Selling to U.S. Customers