Introduction to Piwik PRO Customer Data Platform

In this Piwik PRO Customer Data Platform tutorial video, you will learn what a CDP is and what it is used for. You will learn about the key components of Piwik PRO CDP: audiences, activation, and data imports. This knowledge will provide you with a solid foundation for everyday work with this module, along with examples of use cases and the benefits of using a CDP.

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Chapters:

00:00 Introduction
00:22 What is CDP
01:21 CDP versus CRM platform
01:47 Audiences examples
03:12 Understanding the CDP process

Related links:
How to install Piwik PRO on your website
   • How to install Piwik PRO on your webs...  

Other links:
Free Piwik PRO signup page
https://piwik.pro/core-plan/
Piwik PRO Community Forum
https://community.piwik.pro/