The 4 Point Checklist to Stop Bleeding Customers

Customer churn, turnover, attrition - whatever you call it, combating it is key to sustainable growth.

Chasing after new leads seems like the best growth strategy, but you don’t want to lose focus on an invaluable opportunity…

Your existing customer base.

With the right strategies in place, you can stop bleeding customers while also acquiring new ones.

This upcoming Monday, Jake will break down the 4 most common ways companies can stop bleeding customers and grow accounts, not just retain them.

✅ Monthly “check-ins” and QBRs - These meetings are not about troubleshooting. Spend your time on helping them achieve their priorities and add specific, non-product, value-based details to every call.

✅Renewal Timing - Stop talking about renewals 30-45 days out. You should have a 120-day renewal plan.

✅Main POC - You should have 2-3 relationships within a company. You can’t expect your main POC to always be there.

✅Concrete Goals - Concrete goals and outcomes must be set and tracked. If you can’t show ROI, your customers will move on.

Competition is high out there. If you’re churning customers month-to-month, quarter-to-quarter, it’s time to step out of the new business rat race and refocus more of your attention on the customers you have.

#innovativeseller #createthefuture #customerretention


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