IML: Knowledge Extraction – Getting the most out of your Subject Matter Expert interviews.

On this week's IML, we’re joined by two of Gorilla 76’s experts: Content Director James Boeckmann with your host and Senior Writer Allen Fennewald. We discuss how to get the most out of your SME interview from prep to publish, including…

⚙️ Tips to prepare for the interview (like understanding the topic basics)
⚙️ Ideas for conducting your best SME interview (like question ordering to build comfort)
⚙️ Post-interview work to capitalize on your interview (like identifying testimonials)

Plus, our experts share ideas to create rapport with shy or reluctant one-time SMEs, and how they build relationships with frequent flyer SMEs.

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