How To Make A Perceptual Map (Positioning Strategy Examples)

Learn how to make a positional map to perform effective market research and define an effective positioning strategy for your brand.

#perceptualmapping #branding #brandstrategy

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By the end of this video, you’ll know how perceptual mapping works so you can make a perceptual map for your brand positioning strategy.

First, you’ll discover that although brand strategy and positioning strategy have become increasingly understood by entrepreneurs and brand leaders, it still remains a challenging task for the brand strategist.

Next, you’ll learn what perceptual mapping is and why brand strategists leverage this effective tool to identify gaps and opportunities in the market.

Then we’ll take a look at perceptual map examples before you learn a perceptual mapping strategy you can use in your own market research.

Finally, you’ll learn how to plot your perceptual map and discover a perceptual mapping tool you can use for your marketing research and brand strategy workshops.

0:00 How To Make A Perceptual Map (Positioning Strategy Examples)
1:06 What Is Perceptual Map?
1:32 Why Use A Perceptual Map?
2:10 Perceptual Mapping Example
2:56 Step #1 Select Your Attributes
3:28 Step #2 Score Your Competitors
3:56 Step #3 Map Your Competitors
4:30 Perceptual Mapping Tools




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