How PVR Countered Social Media Crisis Over High Food Price | Details

When moviegoers started trolling PVR on Twitter, citing high prices of food and beverages at cinema halls, the luxury cinema brand swung into action by offering discounts and unlimited meals for a limited period of time.

Although a crisis was averted, the development once again, brought to light a deep-rooted problem of low margins & outdated business models of movie theatres.

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