Скачать или смотреть How to Price Your Product | Gretta Van Riel's Shopify Tips

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Join Gretta Van Riel, a leading entrepreneur behind four multi-million dollar e-commerce brands, as she unveils her proven product pricing framework for creating a profitable e-commerce business. Gain insights into key considerations, from product positioning to unit economics, and learn how to set retail prices that ensure sustainable growth and profitability.

Key Insights:

1 - Value Exchange and Product Positioning: Understand the importance of product positioning in determining your pricing strategy. Whether positioning your brand as affordable or exclusive, align your pricing with your target market's perception of value and quality.

2 - Unit Economics and Cost Analysis: Dive deep into the calculation of total cost of goods and services (COGS), including product manufacturing, freight, fulfilment, platform fees, payroll, and promotional discounts. Learn how to ensure that your retail prices cover all associated costs to maintain profitability.

3 - Setting Maximum Discount Thresholds: Establish clear guidelines for discounting to prevent undermining your profitability. Calculate maximum discount amounts based on break-even points to maintain healthy margins during promotional campaigns.

4 - Customer Acquisition Cost (CAC) Management: Manage the variable cost of acquiring customers across different marketing channels effectively. Monitor and adjust your marketing strategies to maintain profitability as CAC fluctuates over time.

5 - Price Testing and Optimization: Embrace the practice of product price testing to find the optimal pricing strategy for your e-commerce business. Utilize tools like Dexter for split testing to validate pricing changes and optimize conversion rates.

6 - Understanding Unit Economics for Sustainability: Recognize the significance of mastering unit economics for building a self-sustainable e-commerce business. Leverage professional resources like bookkeepers and accountants to navigate complex financial aspects effectively.

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