Week 7

Описание к видео Week 7

This video discusses how social media and mobile marketing have transformed consumer engagement by creating seamless interactions between the real and digital worlds. It highlights the importance of understanding different social media platforms, such as Facebook, Instagram, and TikTok, for effective marketing strategies. The video also explores influencer marketing and the rise of social commerce, where consumers purchase directly through social media platforms. Additionally, it addresses privacy concerns as brands increasingly rely on personal data for targeted marketing.

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