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How Wistia Creates Content That Gets Remembered For Years
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Sam Balter (Head of Content at Wistia) joins Erik Jacobson to share how Wistia builds content designed to stay in buyers' minds for years, not days. Sam shares the exact strategies Wistia uses to turn single pieces of content into 100+ assets that drive awareness, engagement, and pipeline for years after publication.

Key topics covered:
[00:00] Intro
[03:17] 80% focus on 95% marketing
[06:05] Four content pillars driving growth
[08:06] Building content with years-long shelf life
[12:00] Guides and webinars unlock growth
[14:43] Collaborative design and copy process
[18:45] Content-based word of mouth strategy
[21:20] Measuring guide success beyond downloads
[28:45] Efficiency signals predict content success
[31:39] Pre recording webinar segments for engagement
[36:54] High effort content stands out
[41:04] Build freelancer roster for gaps
[43:01] Core questions drive content strategy
[44:32] Familiar containers with fresh twists
[47:35] Future marketers become creative generalists
[51:14] Video first content creation wins

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This episode is brought to you by Hatch.

Hatch is a video-first content agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.

To see how we can help your company, go to https://hatch.fm.