Calorie Labels on Alcohol Bottles Can Change the Habit of Heavy Drinkers: Survey

#heavydrinkers #calories #andrewsteptoe
Just over half of heavier drinkers in England say they would make changes to their drinking if calorie labels for alcohol were introduced, according to a new study by university college of london researchers.
The findings suggested calorie labels could help some drinkers maintain a healthier weight.
The study, published in the journal British medical journal Open, looked at survey responses from 4,683 adults in England to assess the impact that alcohol calorie labelling might have on people’s attitudes and drinking behaviour.
The researchers found that 54% of heavier said they would make changes to their drinking if calorie labels were introduced. This compared to 44% of lighter drinkers.
Asked about specific behaviour changes, more than a quarter of heavier drinkers (27%) said they would choose lower calorie drinks, while one in six said they would drink alcohol less often (18%) and consume fewer drinks (17%).
The researchers also assessed people’s knowledge of the calorie contents of alcoholic drinks, finding that hazardous drinkers were more likely than low-risk drinkers or non-drinkers to accurately estimate the number of calories in beer, wine, cider and spirits.
Lead author Professor Andrew Steptoe (UCL Behavioural Science & Health) said: “Our study found that a sizeable proportion of heavier drinkers said they would change their drinking habits if calorie labelling was introduced.
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