EGN Podcast: Kathrin Hösl, Chief Commercial Officer at exporto, on mastering cross-border e-commerce

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3srq0Lr

In this insightful episode of the EGN Podcast, hosted by Efe von Thenen, we dive deep into the complex world of cross-border e-commerce with Kathrin Hösl, Chief Commercial Officer at exporto. Kathrin brings over a decade of experience in the e-commerce industry and shares her expert perspective on the current challenges and opportunities brands face when navigating international markets.

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Learn how smaller players have struggled with the increased paperwork and regulatory demands, leading some to be pushed out of the market entirely. However, Kathrin highlights how companies like exporto are stepping in to provide innovative solutions that make international trade more accessible and efficient.

Throughout the episode, Kathrin shares her thoughts on the German e-commerce market, noting a certain stagnation and caution compared to other European countries. She contrasts this with the more dynamic approaches seen in markets like Switzerland and the Nordics, where businesses are quicker to adapt and experiment with new strategies. Kathrin also touches on the importance of sustainability in the industry, discussing how logistics and packaging innovations are essential for reducing the environmental impact of e-commerce.

For brands looking to expand their reach beyond the EU, Kathrin provides practical advice on how to manage the complexities of cross-border trade, from handling customs and taxes to ensuring smooth delivery and returns. She also encourages companies to be bold in their approach, suggesting that those who take proactive steps and embrace new opportunities are the ones who will succeed in the increasingly competitive global market.

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00:00 - Introduction
02:33 - Kathrin’s Journey in E-Commerce
08:06 - Current State of E-Commerce in Germany
10:48 - Comparing European E-Commerce Markets
13:40 - Challenges in Cross-Border Logistics
17:14 - Switzerland's Market Characteristics
20:04 - Handling Returns and Customer Experience
21:32 - Top Challenges in Cross-Border Commerce
22:15 - Consumer Behavior Across Markets
25:58 - Ideal Customer Profile of exporto
29:03 - The Role of AI in E-Commerce Logistics
32:19 - Sustainability in E-Commerce
35:10 - Key Advice for Brands in Cross-Border Trade
38:00 - Closing Thoughts and Future Outlook

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