Map The Customer Lifecycle Journey Stages with Engagement

Learn how to map the stages of your customer lifecycle journey with engagement to extend customer lifetime value (CLT).

0:00 Map The Customer Lifecycle Journey Stages with Engagement
1:17 What Is Customer Engagement?
3:03 What Is Customer Lifecycle Journey?
4:12 The Value Of Experiential Design
4:46 Awareness
5:13 Awareness: SEO
5:32 Awareness: Social Media
6:10 Awareness: SEM
7:00 Awareness: Influencers
7:56 Acquisition
9:04 Acquisition: Blog Content
9:23 Acquisition: Social Proof
9:50 Acquisition: Lead Magnets
11:03 Conversion
13:59 Retention
14:22 Retention: Adopt CRM Tools
15:11 Retention Differentiation From Competition
15:48 Loyalty
17:39 Advocacy

First, you’ll discover what the customer lifetime journey is and how a customer engagement strategy is key to extending it.

Then, we’ll explore the value of experiential design in developing an engaged customer lifecycle journey map.

Next, you’ll learn about the various stages of the customer lifecycle journey including awareness, acquisition, conversion, retention, loyalty and advocacy.

We’ll then explore how to enhance engagement at each stage with SEO, social media, content, videos, CRM’s loyalty programs and more.

#customerjourney #customerlifecyclejourney #customerengagement #customerlifecycle


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