Rediscovering Joy in Creativity: Designing a Fantasy Brand Logo

Zack Bloom and Colette Duchant work together to bring adventurers the best practical gear for their needs, with space and options for customization, enchantments of all types and much needed accessories for their travels, as well as the more dangerous encounters.

Based on their expertise and experience working with the most established and well-known heroes, they also provide common versions for the everyday person to wear and enjoy a piece of the adventuring life.
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The second part of a series of videos I will be sharing with you while working on Loom & Chant, an ambitious creative project that includes brand design, illustration, logo design, worldbuilding and creative writing.

In this video, I share the making of the logo for this fictional business, applying the skills and knowledge gathered during my lengthy career as a logo, visual identity and brand designer, while sharing some thoughts about how I pushed it in the direction I wanted to while keeping the theme and in-world relevancy solid.
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Website https://aelorun.com

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