Creating a Fantasy Brand: Combining Storytelling, Art, and Design

Zack Bloom and Colette Duchant work together to bring adventurers the best practical gear for their needs, with space and options for customization, enchantments of all types and much needed accessories for their travels, as well as the more dangerous encounters.

Based on their expertise and experience working with the most established and well-known heroes, they also provide common versions for the everyday person to wear and enjoy a piece of the adventuring life.
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The first part of a series of videos I will be sharing with you while working on Loom & Chant, an ambitious creative project that includes brand design, illustration, logo design, worldbuilding and creative writing.

In this video, I plan the entire project in broad strokes, figuring out what elements I want to create, what purpose do they serve as well as choose little bits of challenges for myself to push my design, art and illustration skills, while sharing a few words about what went through my mind.
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Website https://aelorun.com

Instagram   / aelorun  
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