How to Build Your Revenue Factory - Winning by Design Workshop

How GTM pros & CFOs can use Revenue Architecture to drive cost-efficient growth

In 2022, the era of "grow at all cost" came to an end, and with it a new era began: the era of the Revenue Factory. The goal of a revenue factory is cost efficient growth.

The likeness between factories and recurring revenue businesses exist at the very core of how they operate: factories must increase output, and keep costs low, while delivering a high quality product. Similarly, a SaaS GTM team must increase revenue, while keeping costs of selling low, and while delivering an excellent customer experience. Just as factories use different production lines to create a variety of products from the same materials, SaaS businesses deploy various GTM motions to diversify their revenue streams.

During this talk, you will learn how you can transform your GTM team into a revenue factory, using Revenue Architecture frameworks, to deliver cost-efficient growth with the right GTM motions while delivering a high quality experience for your customers.

This workshop is best for: 

CEOs
GTM Strategy & Optimization roles

CFOs & Financial Planning & Analysis Professionals
CROs & Sales Leaders

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About Winning By Design:
WbD is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Leveraging its experience with high-growth companies, WbD applies scientific frameworks and proven models to help sales, marketing, and customer success teams at B2B companies and global enterprises maximize their impact. WbD has reinvented the traditional sales funnel with disruptive customer-centric frameworks and methodologies, including the Bow Tie Data Model and the SPICED Methodology, all of which can be accessed open source. Founded in 2012, WbD is a fully remote company, serving 600+ leading organizations around the world. To learn more about Winning by Design, visit winningbydesign.com.