WEBINAR | Track Talks: The Gender Gap in Motorsport

Despite being one of the few mixed gender sports in the world, no woman has raced competitively in Formula 1 - the highest level of motorsport - since the 1970s.

With female fans becoming more and more engaged with one of the fastest growing sports in the world, and with women’s sport sitting higher in the cultural agenda than ever before, it’s time to look at the facts and start asking why.

More than Equal’s Head of Research Dr. Fran Longstaff and More than Equal Driver Coach, Sarah Moore discuss the latest insights and trends when it comes to the gender performance and participation gap in motorsport. Both touch on:

🏁 What research and data tell us on how female drivers are perceived by fans, media and sponsors
🏎 How this matches up with Sarah’s practical experience as a female professional racing driver for 26 years
💭 The learnings other male-dominated industries can take from the research undertaken so far.


Let us know your thoughts on our webinar below! ⬇️

Research Report
To read our research report click here: https://www.morethanequal.com/fact-fi...

ABOUT MORE THAN EQUAL

More than Equal is a global independent motorsport initiative with a mission to find and develop the first female Formula 1 world champion.

It seeks to close the performance gap for girls and women in motorsport through commissioning and publishing pioneering research, identifying top female racing talent globally with a data-led approach, as well as introducing a world-class, high-performance female driver development programme.

Founded by thirteen-time Grand Prix winner David Coulthard and entrepreneur-philanthropist Karel Komarek, More than Equal brings together the best in sport and business, including Ali Donnelly (Sport England, 10 Downing Street) as CEO; Karen Webb Moss (International Olympic Committee, British Swimming) as Chair; and Kate Beavan (Formula 1) as a Strategic Advisor. 

For more information, visit: www.morethanequal.com.

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